As a marketing agency, our business is built on trust and the ethical handling of data. We are deeply committed to protecting the privacy of our clients' information, their customers' data, and the personal information of our website visitors. Our privacy framework prioritizes transparency, security, and strict adherence to relevant data protection standards in all our campaigns and operations
We treat all proprietary information and data shared by our clients as highly confidential. This encompasses campaign performance metrics, target audience profiles, creative assets, and any customer lists provided for specific marketing initiatives.
The primary purpose of the data we collect (whether directly or on behalf of clients) is toexecute effective marketing and advertising campaigns. This includes audience segmentation, personalization of ad content, optimizing ad placements for better performance
We employ industry-leading technical and organizational security measures to protect data against unauthorized access, disclosure, alteration, or destruction.
This includes the use of secure, encrypted servers, robust firewall protection, regular security audits, and access controls based on the principle of least privilege. We maintain strict protocols for data storage, transfer, and eventual secure deletion.
Our data handling practices are designed to comply with applicable data protection laws, including, where relevant, the GDPR, CCPA, and similar global regulations. We continuously monitor the legal landscape to ensure our methods and the campaign strategies
We adhere to a strict data retention policy, ensuring that personal data is only kept for as long as necessary to fulfill the purposes for which it was collected, including meeting legal, accounting, and reporting requirements.
For campaign data, this typically means retaining it only for the duration of the project plus a defined period for performance analysis.
As a modern marketing agency, we frequently work with global platforms and clients, which may require transferring data across international borders. When such transfers involve moving data outside of regulated zones (like the EU/EEA
This Data Privacy framework will be reviewed and updated annually, or more frequently as required, to remain compliant with evolving legal and regulatory landscapes (such as new amendments to the GDPR or CCPA) and to reflect changes in our business operations or marketing technologies.